Consumption of tea is also negatively impacted by COVID-19 in 2020. On-trade relevance is not nearly as important for tea as it is for coffee in Guatemala (in 2019 around 10% of total volume sales for tea were in on-trade outlets) however, the decline in on-trade sales was not compensated for through strong enough increases in off-trade channels. However, retail sales did benefit to a degree, seeing some migration from foodservice consumption and an increasing interest in certain tea products am...

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Euromonitor International's Tea in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Tea market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS

2020 IMPACT

Tea sees smaller impact from foodservice closures, as it is still an underdeveloped category

Health and wellness trends enhanced by COVID-19 spur growing interest in fruit/herbal tea

Lipton continues to top the tea list, thanks to its strong reputation and expansive portfolio

RECOVERY AND OPPORTUNITIES

Herbal/traditional/medicinal teas expected to perform well over forecast period

Private labels and economy brands set to become more popular with price sensitive consumers

Development in online channels set to continue, but remain restricted to urban areas

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2015-2020

Table 2 Retail Sales of Tea by Category: Value 2015-2020

Table 3 Retail Sales of Tea by Category: % Volume Growth 2015-2020

Table 4 Retail Sales of Tea by Category: % Value Growth 2015-2020

Table 5 NBO Company Shares of Tea: % Retail Value 2016-2020

Table 6 LBN Brand Shares of Tea: % Retail Value 2017-2020

Table 7 Forecast Retail Sales of Tea by Category: Volume 2020-2025

Table 8 Forecast Retail Sales of Tea by Category: Value 2020-2025

Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025

Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

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EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020

Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020

Table 13 Retail Sales of Hot Drinks by Category: Volume 2015-2020

Table 14 Retail Sales of Hot Drinks by Category: Value 2015-2020

Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020

Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020

Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020

Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020

Table 19 Total Sales of Hot Drinks by Category: Total Volume 2015-2020

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Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020

Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020

Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020

Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020

Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020

Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025

Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025

Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025

Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025

Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025

Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025

Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025

Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025

Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025

Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

..…continued.

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