In 2020, tea is set to be one of the few winners benefitting from the emergence of the COVID-19 crisis in Costa Rica. Importantly, tea was not significantly impacted by the closing of on-trade channels for several months in the country, since most consumers searching for hot drinks in such outlets prefer to purchase coffee. Therefore, even though foodservice volume is set to drastically decline, the retail channel is expected to pick up some of the losses, as total volume sales are set to increa...

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Euromonitor International's Tea in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Tea market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

KEY DATA FINDINGS

2020 IMPACT

Tea experiences a boost from the COVID-19 pandemic in 2020 since it provides local consumers with a sense of security at home

Tea proposals that offer functional health and wellness benefits set to post the most dynamic growth in 2020

Competitive environment diversifies in 2020 as the range of products on offer widens with new entrants

RECOVERY AND OPPORTUNITIES

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A focus on on-trade sales of tea is expected in the forecast period

Tea with functional positioning is set to gain the most consumer demand in the forecast period, with online selling platforms expected to become increasingly important to raise consumer awareness

Value-added ingredients will entice economically advantage consumers, while private label lines are set to gain momentum in the forecast period

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2015-2020

Table 2 Retail Sales of Tea by Category: Value 2015-2020

Table 3 Retail Sales of Tea by Category: % Volume Growth 2015-2020

Table 4 Retail Sales of Tea by Category: % Value Growth 2015-2020

Table 5 NBO Company Shares of Tea: % Retail Value 2016-2020

Table 6 LBN Brand Shares of Tea: % Retail Value 2017-2020

Table 7 Forecast Retail Sales of Tea by Category: Volume 2020-2025

Table 8 Forecast Retail Sales of Tea by Category: Value 2020-2025

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Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025

Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020

Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020

Table 13 Retail Sales of Hot Drinks by Category: Volume 2015-2020

Table 14 Retail Sales of Hot Drinks by Category: Value 2015-2020

Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020

Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020

Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020

Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020

Table 19 Total Sales of Hot Drinks by Category: Total Volume 2015-2020

Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020

Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020

Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020

Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020

Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025

Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025

Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025

Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025

Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025

Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025

Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025

Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025

Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025

Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

..…continued.

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