Growth in retail current value sales of sweet spreads will slow modestly during 2020. This is because the premiumisation trend, which had been strong for most of the review period, has been weakened by economic disruption arising from COVID-19. Honey, where the shift to premium and organic offerings had been strongest, will see the sharpest slowdown in retail current value sales growth, while the slowdown in the growth of retail current value sales of chocolate spreads will be more modest. In co...
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Euromonitor International's Sweet Spreads in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Sweet Spreads market;
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Table of Contents:
Sweet Spreads in Croatia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Economic impact of COVID-19 weakens premiumisation trend
Long-term premiumisation trend is deepening honey’s dominance of value sales of sweet spreads
Row over product formulation helps local challenger Lino Lada narrows the gap to leader Nutella in chocolate spreads
RECOVERY AND OPPORTUNITIES
Lingering economic impact of COVID-19 will continue to undermine demand for premium products into 2021
With domestic honey growing scarcer, imported products are likely to proliferate on supermarket shelves
Premium local brands will see strong sales growth, but their value share will remain marginal
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CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
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Table 7 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025
…..continued
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