The health benefits of honey were reported on a popular TV programme early in 2020, providing a significant boost to sales of all types of honey. Consumers in Japan tend to place faith in TV programmes that introduce scientific evidence for food functionality and products featured often sell out the day after the programme is broadcast. Honey has been claimed to help to control levels of blood sugar and LDL cholesterol, as well as helping to combat the influenza virus. The TV programme also ment...
Euromonitor International's Sweet Spreads in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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TABLE OF CONTENT :
Sweet Spreads in Japan
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Honey benefits from TV show highlighting its health benefits
Home seclusion boosts demand for sweet spreads
Kewpie maintains lead but lacks presence in fast-growing honey category
RECOVERY AND OPPORTUNITIES
Economic impact of COVID-19 set to shape category development
Increased incidence of working from home may offer breakfast opportunities
Sweet spreads faces strong competition from rival breakfast products
CATEGORY DATA
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Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
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Table 8 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

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