Value sales of sweet spreads posted strong growth in 2020 as Austrians spent more leisure and working time at home, eating breakfast and enjoying snacks more frequently at home. The fastest growth, approaching a double-digit rate, is slated for nut and seed based spreads, the smallest segment in the category but nevertheless the one that is quickly growing in popularity. Indeed, consumers are increasingly considering products such as peanut butter as a healthy alternative to jams and preserves—t...
Euromonitor International's Sweet Spreads in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Sweet Spreads in Austria
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Demand for sweet spreads rises in 2020 as Austrians have breakfast at home more often during pandemic
Health-conscious consumers increasingly demanding sweet spreads with reduced sugar
Posting strong value share, Adolf Darbo keeps strong lead in sweet spreads in 2020
RECOVERY AND OPPORTUNITIES

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Sweet Spreads in Austria
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Value sales of Sweet Spreads see sharp rise as Austrians, home-bound due to COVID-19, look for quick and easy meal solutions
Increased demand in 2020 showcases consumers’ changing Sweet Spreads preferences
Despite slight decline in value share, Unilever Austria and its Knorr brand continue to dominate Sweet Spreads in 2020
RECOVERY AND OPPORTUNITIES
Value sales to rebound but only minimal growth projected over the forecast period as Sweet Spreads seeks to promote healthier image
Shelf stable Sweet Spreads to rely on innovation to boost value sales over the forecast period
Sweet Spreads to increasingly an on-the-go option
CATEGORY DATA
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TABLE OF CONTENT :
Sweet Spreads in Austria
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT

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Demand for sweet spreads rises in 2020 as Austrians have breakfast at home more often during pandemic
Health-conscious consumers increasingly demanding sweet spreads with reduced sugar
Posting strong value share, Adolf Darbo keeps strong lead in sweet spreads in 2020
RECOVERY AND OPPORTUNITIES
Value sales of sweet spreads to rebound over the forecast period
Health-conscious consumers expected to drive increased demand for nut and seed based spreads over the forecast period
Private label likely to continue to grow over the forecast period
CATEGORY DATA

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Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 8 Distribution of Sweet Spreads by Format: % Value 2015-2020
………………….Continued

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