Value growth in sports nutrition is predicted to see a sharp decline in 2020, due to the outbreak of COVID-19 in the country. This will see value growth move from a positive increase of 6% in 2019 to a predicted decline of 8% in 2020. This decline in sales will be heavily impacted by the closure of gyms across the country, as well as non-essential retailers closing that could not apply to social distancing rules, which supply specific sports nutrition products. As such, only protein/energy bars,...
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Euromonitor International's Sports Nutrition in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents:
Sports Nutrition in Denmark
Euromonitor International
November 2020
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Sports nutrition records a sharp decline in growth, as COVID-19 restrictions close gyms and disrupt consumers regular workout routines
As the health and wellness trend increases, vegan sports protein products become widely available in the country
BodyLab and MyProtein benefit from e-commerce platforms, whereas Maxim and Nutramino see a decline in share due to their reliance on physical retailers
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RECOVERY AND OPPORTUNITIES
Following a decline due to the COVID-19 lockdown, growth will peak in 2021 as consumers return to their previous workout regimes
The rising demand for convenience will drive growth in protein/energy bars, while supporting sales of sports protein RTDs
Players have the opportunity to boost growth over the forecast period, by targeting specific consumer groups
CATEGORY DATA
... continued

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