Pre-pandemic, sports nutrition had continued to experience increasing demand in Germany. A good market environment and favourable consumer behaviour had led to these products becoming increasingly accepted as mainstream beyond sport enthusiasts had fuelled further growth. Part of the latter trend has been supported by an expanding base, with some products within the largest value category of sports protein products, including sports protein RTD and protein/energy bars, being positioned as suitab…

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Euromonitor International’s Sports Nutrition in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content

KEY DATA FINDINGS
2020 IMPACT
COVID-19 hits sales of sports nutrition hard

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E-commerce dominates as the result of COVID-19
Sports protein brands stay ahead amidst highly fragmented environment
RECOVERY AND OPPORTUNITIES

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Quick recovery expected
Protein products will receive greater attention
Demand for convenience set to remain strong

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