In 2020, sports drinks was one of the most severely affected categories within soft drinks in terms of off-trade total volume and value sales. The decline was measured in double digits, mainly due to the fact that sports drinks are easily replaced with other soft drink options such as bottled water, which is considered a more affordable option while exercising, or juices that provide health benefits such as boosting immunity during the COVID-19 pandemic. Low interest and awareness of the potenti...
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Euromonitor International's Sports Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Sports Drinks in Saudi Arabia
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Sports drinks takes a hit in 2020, as consumers choose more affordable options with healthier profiles
On-trade sales see steep decline as foodservice and sporting venues close during the COVID-19 pandemic
Al Jomaih Bottling Plant continues to dominate sports drinks in 2020, thanks to the ubiquity of its Gatorade brand
RECOVERY AND OPPORTUNITIES
Sports drinks set to power down over the forecast period, as consumers pivot towards healthier, more affordable soft drinks
On-trade sales will continue to decline unless players can convince consumers of the health benefits of sports drinks
Al Jomaih will continue to lead the field, thanks to its strong presence and affordability
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
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