Sports drinks continued to see off-trade volume growth in 2019, and also returned to off-trade current value growth. Awareness of the benefits of isotonic drinks is still limited to a niche consumer base. However, the category has benefited from an increase in gym memberships, due mainly to falling prices, and from the rising number of people regularly doing sport, due to the health and wellness trend. Awareness of the benefits of sports drinks is also growing amongst consumers; nevertheless, th...
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Euromonitor International's Sports Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Sports Drinks in Greece
Euromonitor International
December 2019
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LIST OF CONTENTS AND TABLES

Headlines
Prospects
Rising Number of Active Consumers Leads To Growth
Investment Could Lead To Growth Opportunities
Sports Nutrition and Packaged Food Hamper Growth
Competitive Landscape
Coca-Cola Dominates Thanks To Its Strong Distribution
Lucozade Positioned As An Energy Drink Rather Than A Sports Drink
Isostar Increases Its Distribution and Sales
Category Data
Table 1 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 2 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
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