Packaged soup is not a popular food in Thailand, and it has not seen a notable impact on its retail sales from COVID-19 in 2020, with just a slightly slower rate of growth, leading to a static performance in retail volume terms. At the beginning of the COVID-19 lockdown in the first half of the year, consumers preferred to stockpile cheaper products such as congee and instant noodles, which are also more substantial and provide a full feeling for longer. In addition, fresh soup is still preferre...
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Euromonitor International's Soup in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Soup market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents:
Soup in Thailand
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Little impact from COVID-19 on a small category
Consumers move towards new healthier options
New launches maintain growth, and Sino-Pacific Trading maintains its dominance
RECOVERY AND OPPORTUNITIES
Slow but stable growth due to the rising population
The ageing population will provide opportunities in this segment
Asian-style soup is the most popular, and more launches are expected
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CATEGORY DATA
Table 1 Sales of Soup by Category: Volume 2015-2020
Table 2 Sales of Soup by Category: Value 2015-2020
Table 3 Sales of Soup by Category: % Volume Growth 2015-2020
Table 4 Sales of Soup by Category: % Value Growth 2015-2020
Table 5 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Soup: % Value 2016-2020
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Table 7 LBN Brand Shares of Soup: % Value 2017-2020
Table 8 Distribution of Soup by Format: % Value 2015-2020
Table 9 Forecast Sales of Soup by Category: Volume 2020-2025
Table 10 Forecast Sales of Soup by Category: Value 2020-2025
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Soup by Category: % Value Growth 2020-2025
…..continued
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