In 2020, soup is expected to post slightly stronger current value growth than was seen the previous year. Even though Romanians tend to prefer preparing their own soups from scratch using fresh ingredients and the lockdown related to COVID-19 provided them with more time to do so, sales of packaged soup are anticipated to increase in 2020 due to ease and convenience of preparation. Practically, shelf stable soup represents the middle ground between rapid soup (typically in instant formats) and h...

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Euromonitor International's Soup in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soup market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contant

Soup in Romania
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Sales of packaged soup expected to increase in 2020 as more consumers search for easy meals to prepare under lockdown
Dehydrated and instant soup will continue dominating sales in 2020, supported by strong promotional activities of international players
International players dominate most popular categories, including dehydrated and instant soup, while domestic producers drive innovation in smaller categories

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RECOVERY AND OPPORTUNITIES
Return to normal will slow growth in 2021, but convenience will drive growth of soup, especially healthier alternatives
Expected dynamic growth of chilled soup will lure more retailers into launching their own brands in the forecast period
Domestic producers expected to focus on developing categories in the forecast period including shelf stable and chilled soup
CATEGORY DATA
Table 1 Sales of Soup by Category: Volume 2015-2020
Table 2 Sales of Soup by Category: Value 2015-2020
Table 3 Sales of Soup by Category: % Volume Growth 2015-2020
Table 4 Sales of Soup by Category: % Value Growth 2015-2020
Table 5 Sales of Soup by Leading Flavours: Rankings 2015-2020

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Table 6 NBO Company Shares of Soup: % Value 2016-2020
Table 7 LBN Brand Shares of Soup: % Value 2017-2020
Table 8 Distribution of Soup by Format: % Value 2015-2020
Table 9 Forecast Sales of Soup by Category: Volume 2020-2025
Table 10 Forecast Sales of Soup by Category: Value 2020-2025
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Soup by Category: % Value Growth 2020-2025

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