Mired in an environment shaped by the impact of the COVID-19 pandemic, many hungry, home-bound Austrian consumers are choosing convenience and storability over aspirations about health and freshness, driving a sharp rise in value sales for soup. Indeed, current value sales of soup are set to post strong growth in 2020, at a rate nearly four times that of prior year. As they prepared for the pandemic-related lockdown in early 2020, consumers stockpiled soup in nearly all formats, resulting in sho...
Euromonitor International's Soup in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soupmarket;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Soup in Austria
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Value sales of soup see sharp rise as Austrians, home-bound due to COVID-19, look for quick and easy meal solutions
Increased demand in 2020 showcases consumers’ changing soup preferences
Despite slight decline in value share, Unilever Austria and its Knorr brand continue to dominate soup in 2020
RECOVERY AND OPPORTUNITIES
Value sales to rebound but only minimal growth projected over the forecast period as soup seeks to promote healthier image
Shelf stable soup to rely on innovation to boost value sales over the forecast period
Soup to increasingly an on-the-go option
CATEGORY DATA
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TABLE OF CONTENT :
Table 1 Sales of Soup by Category: Volume 2015-2020
Table 2 Sales of Soup by Category: Value 2015-2020
Table 3 Sales of Soup by Category: % Volume Growth 2015-2020
Table 4 Sales of Soup by Category: % Value Growth 2015-2020
Table 5 Sales of Soup by Leading Flavours: Rankings 2015-2020

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Table 6 NBO Company Shares of Soup: % Value 2016-2020
Table 7 LBN Brand Shares of Soup: % Value 2017-2020
Table 8 Distribution of Soup by Format: % Value 2015-2020
Table 9 Forecast Sales of Soup by Category: Volume 2020-2025
Table 10 Forecast Sales of Soup by Category: Value 2020-2025
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Soup by Category: % Value Growth 2020-2025
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Table 6 NBO Company Shares of Soup: % Value 2016-2020
Table 7 LBN Brand Shares of Soup: % Value 2017-2020
Table 8 Distribution of Soup by Format: % Value 2015-2020
Table 9 Forecast Sales of Soup by Category: Volume 2020-2025
Table 10 Forecast Sales of Soup by Category: Value 2020-2025
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Soup by Category: % Value Growth 2020-2025

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