Soup is not expected to see any significant changes in 2020 as a result of COVID-19, as the category is expected to remain a relatively niche category overall. Products in this category are not yet widely available in Kenya and are predominantly restricted to supermarkets and hypermarkets. Although all categories are expected to only demonstrate modest retail volume growth in 2020 – apart from shelf stable soup which is expected to record negative retail volume growth – high prices will continue...

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Euromonitor International's Soup in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Soup market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Niche category resilient to effects of COVID-19

Improved recipes increase value sales of packaged soups

Unilever offers discounts in order to compete with Kraft Heinz

RECOVERY AND OPPORTUNITIES

Packaged soup sales limited to wealthier customers whilst unpackaged soup proves to be main competition

Multinational players will continue to dominate competitive landscape in soup

Health trends to shape the category in the coming years

CATEGORY DATA

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Table 1 Sales of Soup by Category: Volume 2015-2020

Table 2 Sales of Soup by Category: Value 2015-2020

Table 3 Sales of Soup by Category: % Volume Growth 2015-2020

Table 4 Sales of Soup by Category: % Value Growth 2015-2020

Table 5 NBO Company Shares of Soup: % Value 2016-2020

Table 6 LBN Brand Shares of Soup: % Value 2017-2020

Table 7 Distribution of Soup by Format: % Value 2015-2020

Table 8 Forecast Sales of Soup by Category: Volume 2020-2025

Table 9 Forecast Sales of Soup by Category: Value 2020-2025

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Table 10 Forecast Sales of Soup by Category: % Volume Growth 2020-2025

Table 11 Forecast Sales of Soup by Category: % Value Growth 2020-2025

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