Sodimac has implemented a successful segmentation strategy based on various types of retail formats and on offering a variety of complementary services. These formats are: home improvement, which targets families and the general public; maintenance and home repairs, which targets small building contractors; and construction, which targets large construction companies. One of the main projects of the company is entitled “Mejorando la Casa” (Improving the Home), which is an ongoing effort to raise...

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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Retailing market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Strategic Direction

Company Background

Digital Strategy

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Summary 1 Sodimac SA: Share of Sales Generated by Internet Retailing 2014-2016

Private Label

Summary 2 Sodimac SA: Private Label Portfolio

Competitive Positioning

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Summary 3 Sodimac SA: Competitive Position 2016

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