Despite the COVID-19 pandemic leading to an increase in stress and anxiety – surrounding the virus itself, as well as job and financial security - growth in over the counter sleep aids is set to remain minor in 2020, although there will be a slight increase compared to 2019. According to the Danish Medicines Agency, 15% of Danes have problems sleeping, and the number is growing. Despite this, many consumers do not like to invest in sleep aids, with the products having a negative perception in De...
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Euromonitor International's Sleep Aids in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Sleep Aids market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents:
Sleep Aids in Denmark
Euromonitor International
November 2020

List OF CONTENTS AND TABLES
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KEY DATA FINDINGS
2020 IMPACT
Despite a rise in stress due to COVID-19, growth in sleep aids is only set to rise slightly, as some consumers prefer not to rely on the products
Prescription sleep aids are a growing threat to sales, as the effectiveness of herbal/traditional products is questioned
No changes in the landscape in 2020, as Orkla Care A/S continues to lead, and the use of e-commerce rises
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RECOVERY AND OPPORTUNITIES
Growth is set to be positive, increasing from 2021 as stress and anxieties continue into the early forecast period
Growth is stifled as consumers turn to alternative ways of promoting sleep, including yoga, exercise and meditation
While COVID-19 boosts e-commerce sales in 2020, high online sales over the forecast period will benefit from the looser restrictions on herbal/traditional products
CATEGORY DATA
... continued

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