Growth of RTD coffee in total value sales slowed to single digits in 2020 from a double-digit growth rate in 2019. Home seclusion during COVID-19 resulted in a considerable decrease in consumption in physical stores such as convenience stores, hypermarkets, and supermarkets. Sales via traditional channel such as independent small grocers were particularly badly affected, especially stores located near schools and around entertainment venues, which remain closed in the first half of 2020. This wa...
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Euromonitor International's RTD Coffee in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Growth slows to single digits as outlets close and consumers stay home
COSTA makes an entrance with new RTD coffee in bottles designed specifically for the Chinese market and coffee vending machines
Free from sugar trend stimulates new launch by Nestlé (China) Ltd
RECOVERY AND OPPORTUNITIES
Growing interest in coffee consumption leads to premiumisation trend
Farmer’s Mountain Springs launches Tanbing brand in two variants
New variants drive category growth
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CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 2 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
EXECUTIVE SUMMARY
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COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA

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