RTD coffee faces challenges in 2020 and sales have been negatively affected by impacts from COVID-19. RTD coffee is a niche in Guatemala, with a rather restricted consumer audience of higher-income consumers who lead busy lives and purchase it as an on-the-go beverage. Therefore, the lower consumer spending power and restrictions on movement, such as working from home, are factors which have combined to negatively impact RTD coffee. Furthermore, as consumption in on-trade channels is too negligi...
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Euromonitor International's RTD Coffee in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
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RTD coffee faces challenges from lower consumer spending power and lockdowns
Category faces ongoing challenges, from stagnant price points to low product availability
Almost all shares divided between the two top players, with the status quo unlikely to change
RECOVERY AND OPPORTUNITIES
Slow recovery expected as consumers have learned to live without RTD coffee
On-trade establishments to promote own brands of RTD coffee for on-the-go consumption
Potential for speciality RTD coffee to find a niche for at-home consumption
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 2 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
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Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

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