Over 2020 as a whole, RTD coffee is expected to see positive off-trade volume growth for the first time since 2016, the first year of the review period. Circuit breaker measures to curb community COVID-19 transmissions included government calls for Singaporeans to work and study from home and the closure of foodservice establishments. Consumers have tended to transfer their on-trade and workplace coffee drinking habit to their home office or study. While stay-at-home consumers have more time to...
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Euromonitor International's RTD Coffee in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
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Shift to at-home working and studying boosts demand for RTD coffee as consumers seek quick and convenient caffeine boost
Some polarisation in demand as consumers look for healthier and indulgence or generic, affordable products
Diverse portfolios and distribution strength help the leading players consolidate their leading positions during COVID-19
RECOVERY AND OPPORTUNITIES
Return to work, study and social norms set to dampen sales of RTD coffee, although on-the-go demand is likely to grow
Impending multi-grade labelling regulation urges manufacturers to reformulate their products
Lower price points for premium variants and wider distribution are essential for players looking to raise awareness and create growth opportunities
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CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 2 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
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