Following the robust double-digit growth in both off-trade volume and current value terms in 2019, RTD coffee is set to post much slower growth rates in 2020. Pre-pandemic, RTD coffee was often purchased on impulse as a convenient on-the-go product, but the movement restrictions that were enforced in the Czech Republic because of COVID-19 had a negative impact on the retail sales of RTD coffee in 2020. During the initial lockdown period sales were visibly down. However, after the restrictions we...

Euromonitor International's RTD Coffee in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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* Get a detailed picture of the RTD Coffee market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
Consumer demand for RTD coffee dropped heavily during the initial lockdown period in 2020, but the hot summer months provided an opportunity for recovery
On-trade sales sharply decline in 2020 due to mandated outlet closures, but the impact will be minimal
Al-Namura retains its leading position with strong advertising and promotional efforts, but competitive pressure mounts in 2020
RECOVERY AND OPPORTUNITIES

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Innovation will be necessary to boost the recovery of RTD coffee in the forecast period, mainly in terms of healthier new product developments but also packaging
In the forecast period, private label is set to strengthen its presence and increase competitiveness in RTD coffee
On-site outlets that prepare cold coffee will continue to pose a threat to the sales of packaged RTD coffee
CATEGORY DATA

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Table 1 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 2 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020

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