Sales of RTD coffee were already very low in Italy prior to the arrival of the COVID-19 pandemic during 2020. Indeed, local people have little interest in RTD coffee, instead preferring espresso and variants such as cappuccino and café latte, the consumption of which in local cafés is a deeply ingrained cultural institution. For this reason, growth in RTD coffee has traditionally been driven mainly by consumption among international tourists. Foreign tourists are generally more familiar with RTD...

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Euromonitor International's RTD Coffee in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
RTD coffee struggles to maintain demand as international tourism plummets
Italy’s strong hot coffee culture presents obstacles to the development of RTD coffee
Foodservice sales of RTD coffee suffer due to COVID-19 restrictions on trading
RECOVERY AND OPPORTUNITIES
RTD coffee likely to remain vulnerable to sales declines for some time
Investment in RTD coffee to remain an unappealing prospect for soft drink players

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Weak distribution networks to continue suppressing growth potential of RTD coffee
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 2 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020

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Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

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