Rimi is expected to continue to lead the market and expand. There are two strategic directions apparent in the company's development. Firstly, Rimi is reducing its number of discounter outlets by changing them into regular Rimi outlets as the company is letting go of lowest-income customers in favour of the middle-income segment, which is associated with most of the disposable income growth. As Rimi is already located in the best locations, it is a natural move to change the outlets to a higher-...
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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Retailing market;
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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LIST OF CONTENTS AND TABLES

Strategic Direction
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Company Background
Digital Strategy
Summary 1 Rimi Latvia SIA: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
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Summary 2 Rimi Latvia SIA: Private Label Portfolio
Competitive Positioning
Summary 3 Rimi Latvia SIA: Competitive Position 2016

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