Foodservice demand for rice, pasta and noodles is expected to decline in 2020 as a result of restricted movements as foodservice outlet closures during the COVID-19 crisis. Retail volume sales, on the other hand, are expected to remain unaffected by the COVID-19 pandemic, as products in this category are perceived as essentials in Kenya, and so demand is not expected to alter even as significant lifestyle changes are implemented during the global crisis. Retail volume and retail current value gr...

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Euromonitor International's Rice, Pasta and Noodles in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Noodles, Pasta, Rice.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Rice, Pasta and Noodles market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS

2020 IMPACT

Foodservice volume sales hit by COVID-19 outlet closures, but retail sales sustained by reliance on essential products

Indomie retains leadership in category thanks to strong advertising and marketing presence

Local players continue to focus on promotions and offers in order to attract consumers

RECOVERY AND OPPORTUNITIES

Bulk buying to increase as consumers seek value for money

Foodservice set to recover in the forecast period as the lingering effects of COVID-19 subside

Government involvement looks set to boost rice by setting up strategic food reserve fund

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020

Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020

Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020

Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020

Table 5 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020

Table 6 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020

Table 7 NBO Company Shares of Rice: % Value 2016-2020

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Table 8 LBN Brand Shares of Rice: % Value 2017-2020

Table 9 NBO Company Shares of Pasta: % Value 2016-2020

Table 10 LBN Brand Shares of Pasta: % Value 2017-2020

Table 11 NBO Company Shares of Noodles: % Value 2016-2020

Table 12 LBN Brand Shares of Noodles: % Value 2017-2020

Table 13 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020

Table 14 Distribution of Rice by Format: % Value 2015-2020

Table 15 Distribution of Pasta by Format: % Value 2015-2020

Table 16 Distribution of Noodles by Format: % Value 2015-2020

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Table 17 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025

Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025

Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025

Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

..…continued.

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