COVID-19 will be a mixed blessing for ready meals in Sweden, with conflicting trends pulling the category in different directions but ultimately having a positive impact. On the one hand, the boom in home cooking seen during the response to COVID-19 is expected to negatively impact sales of ready meals. Consumers spent more time at home in 2020, consequently having more time to make food with raw ingredients, reducing the need for ready meals. On the other hand, with home seclusion increasing th...
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Euromonitor International's Ready Meals in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
Ready Meals in Sweden
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Dinner mixes and comforting ready meals the standout performers as consumers seek familiarity at home in response to COVID-19
Dafgårds takes the lead thanks to new and improved image
VegMe wins consumers over with tasty, meat-free ready meals
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RECOVERY AND OPPORTUNITIES
Producers look to introduce healthier, more natural and better tasting options in the forecast period
Fish on the menu as consumers seek convenience and affordable options
Foodservice provides stiff challenge to sales of chilled ready meals over the forecast period
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CATEGORY DATA
Table 1 Sales of Ready Meals by Category: Volume 2015-2020
Table 2 Sales of Ready Meals by Category: Value 2015-2020
Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 7 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 8 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 9 Distribution of Ready Meals by Format: % Value 2015-2020
Table 10 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 11 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
....continued

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