Ready meals is anticipated to benefit from the pandemic in 2020 overall, with current value sales rising notably. Lockdown began being implemented in Ecuador from 17 March 2020, which saw many working from home and children no longer in school. Given the extended periods of time being spent at home, consumption opportunities have risen which has likely led to a higher demand for ready meals. Nonetheless, most Ecuadorians remain quite conservative in terms of meal preparation, meaning overall dem...

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Euromonitor International's Ready Meals in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?

* Get a detailed picture of the Ready Meals market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Ready meals performs well yet still remains an immature product area

Veconsa SA maintain leading position through household brand Facundo

Supermarkets lead distribution due to ability to stock products

RECOVERY AND OPPORTUNITIES

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Growth generated by increasingly busy lifestyles post lockdown

Young consumers generate sales for frozen ready meals

Digital marketing will be crucial for imported brands

CATEGORY DATA

Table 1 Sales of Ready Meals by Category: Volume 2015-2020

Table 2 Sales of Ready Meals by Category: Value 2015-2020

Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020

Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020

Table 5 NBO Company Shares of Ready Meals: % Value 2016-2020

Table 6 LBN Brand Shares of Ready Meals: % Value 2017-2020

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Table 7 Distribution of Ready Meals by Format: % Value 2015-2020

Table 8 Forecast Sales of Ready Meals by Category: Volume 2020-2025

Table 9 Forecast Sales of Ready Meals by Category: Value 2020-2025

Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025

Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

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