Summary

The COVID-19 pandemic has had only a minimal impact on processed meat and seafood overall due to the importance of the category’s products as highly popular staples among consumers of all ages and incomes in Romania. As such, overall sales have continued to grow in both retail value and volume terms, notably in the largest category of processed meat. Brief stockpiling of products by consumers was recorded prior to the lockdown in March 2020. During this period, sales of shelf stable meat and sea...
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Euromonitor International's Processed Meat and Seafood in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Processed Meat and Seafood market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives shift towards packaged processed meat and seafood products in 2020
Chilled processed meat dominates sales as healthier lifestyles and flexitarian diets drive premiumisation
Cristim 2 Prodcom maintains lead as private label benefits from expansion of modern grocery retailers in 2020
RECOVERY AND OPPORTUNITIES
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Lifestyle changes set to prompt reduced consumption of processed meat in 2021
Chilled processed meat set to remain dominant as consumers continue to switch to poultry and seafood
Meat substitutes set to cement position as replacement for processed meat and seafood
CATEGORY DATA
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
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Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025
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