Processed fruit and vegetables is expected to see a decline in demand in 2020 as products in this category are not considered essential purchases. As the COVID-19 pandemic has brought uncertainty and lifestyle changes to many consumers in Kenya, they are more likely to purchase items considered essential. Furthermore, this category is a relatively niche one in Kenya, as consumers are not widely aware of the products available in this category and there is no widespread habit of purchasing proces...

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Euromonitor International's Processed Fruit and Vegetables in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Processed Fruit and Vegetables market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS

2020 IMPACT

Category expected to suffer from reduced demand during COVID-19 crisis as consumers focus on essential buying

Demand remains low as processed fruit and vegetables are perceived as less healthy

International brands penetrate category even though distribution favours local players

RECOVERY AND OPPORTUNITIES

Fresh produce will continue to constrain growth of processed fruit and vegetables

Brands set to reach out to customers with lower incomes

Government to back development of sustainable food sources

CATEGORY DATA

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Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020

Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020

Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020

Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020

Table 5 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020

Table 6 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020

Table 7 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020

Table 8 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025

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Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025

Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025

Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

..…continued.

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