Open loop pre-paid cards continued to grow in popularity in Romania in 2020, with transactions and usage rising strongly in line with the overall shift away from cash as a result of the COVID-19 pandemic. Open loop pre-paid employee benefit cards is dominated by meal vouchers, which used to be provided in paper form. These cards are offered by three specialised issuers (Edenred, Sodexo and Groupe Up), as well as two banks (Unicredit and Banca Transilvania). MasterCard is the leading operator thr…

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Euromonitor International’s Pre-Paid Card Transactions in Romania report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

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Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Pre-Paid Card Transactions market;
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Table of Content

KEY DATA FINDINGS
2020 IMPACT
Open loop cards boosted by shift away from cash due to COVID-19 crisis

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New innovative open loop pre-paid cards attracting consumers
Leading brands focusing on attracting both corporate and private customers
RECOVERY AND OPPORTUNITIES

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Pre-paid cards to benefit from ongoing shift towards digitalisation
Support for domestic tourism key to boosting demand for holiday vouchers
Closed loop transportation cards offer strong growth potential

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