Prada has stated that the company views 2016 as a "turning point" with the company struggling to maintain global sales. The company is thus set to adopt a new strategic direction in the forecast period, reviewing prices, product range and online marketing as it seeks to attract new consumers. The company is notably aiming to double internet retailing sales over 2016-2018 by expanding the range offered online, particularly within designer footwear. The company will also seek to target those aged…
Euromonitor International'sPrada SpA in Luxury Goods (Italy) global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Content

PRADA SPA IN LUXURY GOODS (ITALY)
Euromonitor International
December 2016
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LIST OF CONTENTS AND TABLES
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Strategic Direction
Key Facts
Summary 1 Prada SpA: Key Facts
Internet Strategy
Competitive Positioning
Summary 2 Prada SpA: Luxury Goods Brands by Category 2016
Summary 3 Prada SpA: Competitive Position 2016

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