The new report by Expert Market Research titled, ‘Global Potato Chips Market Size, Share, Price, Trends, Growth, Analysis, Report and Forecast 2020-2025’, gives an in-depth analysis of the global potato chips market, assessing the market based on its segments like product types, distribution channels, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

Note 1: For a snapshot of the primary and secondary data of the market (2015-2025), along with business strategies and detailed market segmentation, please click on the request sample report. The sample report shall be delivered to you within 24 hours.

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The key highlights of the report include:

Market Overview (2015-2025)

1. Historical Market Size (2019): USD 31 billion
2. Forecast CAGR (2020-2025): 3%
3. Forecast Market Size (2025): USD 37 billion

The global potato chip market is being driven driven by the growing young population across the globe. Increasing disposable incomes among the consumers and urbanisation are expected to aid the market over the forecast period. Hectic lifestyles have shifted the food habits of the consumers towards ready-made products like potato chips. The introduction of healthier potato chips made from natural ingredients and with no artificial flavouring substances is showing positive effects on the market. Reasonable pricing and a wide variety of flavours have made potato chips a favourite among the consumer. These factors are expected to enhance the growth of the potato chips market over the forecast period.

Industry Definition and Major Segments

Potato chips are thin potato slices that have been either baked or fried until crunchy. They are usually served as snacks, appetizers, or side dishes. They constitute a large portion of the snack food and convenience food market in western countries. They are served in a wide range of flavours depending on the taste habits of the region.

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By product type, the market is divided into:

1. Plain
2. Flavoured

Based on the distribution channels, the market can be categorized into:

1. Supermarkets/Hypermarkets
2. Convenience Stores
3. Specialty Food Stores
4. Online Stores
5. Others

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On the basis of regional markets, the industry is divided into:

1 North America
1.1 United States of America
1.2 Canada
2 Europe
2.1 Germany
2.2 United Kingdom
2.3 France
2.4 Italy
2.5 Others
3 Asia Pacific
3.1 China
3.2 Japan
3.3 India
3.4 ASEAN
3.5 Others
4 Latin America
4.1 Brazil
4.2 Argentina
4.3 Mexico
4.4 Others
5 Middle East & Africa
5.1 Saudi Arabia
5.2 United Arab Emirates
5.3 Nigeria
5.4 South Africa
5.5 Others

Market Trends

Potato chip manufacturers are focusing on product variants with low fat and calorie content with no preservatives, owing to the increase in health consciousness among the consumers. Due to the long working hours and busy lifestyles, the consumers have shifted their consumption towards convenience and ready-to-eat food products. To attract consumers, potato chip manufacturers are constantly introducing new flavours. On the other hand, the rise in health consciousness among the consumers is promoting the consumption of healthier alternatives like whole-grain crackers. This is expected to restrain the market growth of potato chips. However, key players in the industry are tackling this threat by developing a healthier range of potato chips made of natural ingredients.

Key Market Players

The major players in the market are Burts Potato Chips Ltd, PepsiCo, Inc., Utz Quality Foods, Kettle Foods, Inc., Kellogg Company, Intersnack, and Calbee, Inc., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

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