Pico JSC is looking to become one of the biggest electronics and appliance specialist retailers in Vietnam. In order to achieve this goal, the company is committed to delivering the best customer service possible and creating a comfortable and modern shopping environment to appeal to consumers. Furthermore, in the future, the company plans to launch new retailing stores in the south such as in Ho Chi Minh City.

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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

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Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Appliances market;
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Table of Content

Strategic Direction
Key Facts

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Summary 1 Pico JSC: Key Facts
Summary 2 Pico JSC: Operational Indicators

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Company Background
Internet Strategy

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