According to the latest report by IMARC Group, titled "Global Outdoor Advertising Market Report and Forecast 2021-2026," the market reached a value of US$ 38.6 Billion in 2020. The global outdoor advertising market to exhibit moderate growth during the next five years. Outdoor advertising refers to one of the oldest forms of promotions that involve the advertisement of certain products and services in the public domain. Also known as out-of-home (OOH) advertising, these advertisements are commonly placed around public spaces, such as parks, metros, malls, highways, shopping complexes, and bus and train stations, to catch the attention of people and create a long-lasting impact on the passers-by. Often placed on billboards, hoardings, banners, buses, trains and kiosks, they involve the usage of large prints and vivid colors with adequate information about the promoted service to impress potential consumers. It is a cost-efficient form of advertisement with a broad coverage due to which it is considered to be one of the most preferred modes of promotions amongst growing businesses.