During the Coronavirus (COVID-19) pandemic, chocolate-based flavoured powder drinks has seen a rebound in retail volume sales. There are several reasons for this development. Firstly, consumers stockpiled durables to ensure supply during the first wave of the pandemic as they faced longer hours in the home with remote working and studying becoming the norm. Secondly, consumers were looking for some indulgence while staying at home. Chocolate-based flavoured powder drinks remains popular with chi…

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Euromonitor International's Other Hot Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Other Hot Drinks market;
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* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of contents :

Other Hot Drinks in Germany
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Chocolate-based flavoured powder drinks benefits from increase in home-baking and consumption occasions to rebound during Coronavirus (COVID-19)
Players try to improve nutritional value and image of products as parents increasingly seek to reduce the sugar intake of their offspring
Familiarity and trust maintains Nesquik’s strong leadership, although pressure on budgets retains interest in strong private label presence
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RECOVERY AND OPPORTUNITIES
E-commerce is set to increase its appeal as consumers warm to its time- and resource-savings
Speciality chocolate options offer growth opportunities as consumers remain interested in indulgence
Fortified/functional options offer growth opportunities in a low innovation category, although health concerns still limit interest
CATEGORY DATA
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
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Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

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