Although the COVID-19 pandemic had a particularly negative impact on sales of other hot drinks in the on-trade channel during 2020, the presence of the COVID-19 pandemic in Vietnam boosted off-trade sales of other hot drinks over the course of the year. The main reason for the major decline seen in on-trade sales of other hot drinks was the nationwide quarantine lockdown that was implemented in Vietnam for six weeks between the middle of March and the end of April. This made on-trade sales of ot...

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Euromonitor International's Other Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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* Get a detailed picture of the Other Hot Drinks market;
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Table of Contents

EY DATA FINDINGS
2020 IMPACT
A strong shift to the retail channel is noted as on-trade sales plummet
Emergence of RTD versions of leading brands puts pressure on sales
The marketing focus shifts due to the pressures created by COVID-19
RECOVERY AND OPPORTUNITIES
A reversal of 2020 growth trends expected in 2021 as sales recover
International players set to remain in control of category sales
Chocolate-based flavoured powder drinks to remain a marginal category
CATEGORY DATA

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Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response

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Retailing shift
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 13 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 14 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020

... continued

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