The Global Oral Hygiene Market was valued $xx Mn in 2020 and is expected to reach $xx Mn in 2026, at a CAGR of xx% during forecast period.
Market Overview & Dynamics:

Oral hygiene is the practice of keeping one's mouth clean and free of disease and other problems by regular brushing of the teeth (dental hygiene) and cleaning between the teeth. Dental and oral health is an essential part of your overall health and well-being. Poor oral hygiene can lead to dental cavities and gum disease, and has also been linked to heart disease, cancer, and diabetes.
According to the World Health Organization between 60 and 90 percent of school children have at least one dental cavity, in most countries, out of every 100,000 people, there are between 1 and 10 cases of oral cancer.
Rising awareness regarding oral care is the key driving factor of the market

Increasing awareness regarding dental and oral hygiene among the population is driving the market growth. The growing prevalence of patients suffering from tooth decay, gum diseases, and other dental & oral problems is boosting the market growth. Also, increasing usage of oral care products and easy accessibility of products such as fresh breath strips, mouthwash, dental floss, and mouth freshener is fuelling the oral hygiene market growth.

However, biocompatibility issues and competitive pricing pressure faced by prominent players may hamper the market growth.
The report covers the detailed analysis of global Oral Care industry with the classifications of the market based on product and application. Analysis of past market dynamics from 2016 to 2019 is given in the report, which will help readers to benchmark the past trends with current market scenarios with the key players contribution in it.

The report has profiled fifteen key players in the market from different regions. However, report has considered all market leaders, followers and new entrants with investors while analyzing the market and estimation the size of the same. Increasing R&D activities in each region are different and focus is given on the regional impact on the availability of advanced technology and new product launches are analyzed and report has come up with recommendations for future hot spot in APAC region.
Global Oral Hygiene Market Segment Analysis:

Global Oral Care market is segmented based on the product and application. Based on the product segment, toothbrush segment held a dominant market share of xx% in 2020 and is expected to continue during the forecast period. This growth is experienced due to introduction of new advanced products like electric and battery powered toothbrushes. The automated products provide total mouth cleaning, and features different modes for usage like deep cleaning, daily clean, tongue cleaning, whitening and massaging. Separate designs of toothbrushes for adults and children are available in the market to cater to individual needs. The movements of the bristles and their vibrations help break up chains of bacteria up to 5mm below the gum line. In India, two companies - Realme and Xiaomi - launched electronic toothbrushes in 2020.

Mouthwash is anticipated to witness lucrative growth over the forecast period owing to its increasing usage for the maintenance of oral hygiene. There are three commonly used kinds of mouthwash: saline (salty water), essential oils (Listerine, etc.), and chlorhexidine gluconate. It also has some drawbacks like it can stain teeth and/or damage the oral mucosa as well as cause adverse reactions if ingested, especially in the case of children.

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From the current news release, in January 2021, an Indian company, Dabur entered the mouthwash category with the launch of Dabur Red Pulling Oil, an Ayurvedic mouthwash. In February 2016, Colgate-Palmolive (India) Limited launches “Pain Out”, India’s first express tooth pain relief product. Colgate has created a unique segment “express tooth pain relief” by launching “Pain Out”.
Global Oral Hygiene Market Regional Insights:

Asia Pacific is expected to witness a lucrative growth during forecast period.
APAC held a dominant market share in 2020 of xx%. This is attributed due to rise in geriatric population which is more prone to dental disorders like edentulism, and periodontal disease in children and adults. Also, increasing healthcare expenditure and rising awareness about oral healthcare is driving the market.The report also helps in understanding Global Oral Care Market dynamics, structure by analyzing the market segments and project the Global Oral Care Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Oral Care Market make the report investor’s guide.
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Global Oral Hygiene Market ,By Region

• North America
• Europe
• South America
• MEA
• APAC
Global Oral Hygiene Market Key Players:

• Procter & Gamble Company
• Johnson & Johnson Services, Inc.
• Colgate-Palmolive Company
• GlaxoSmithKline plc
• Church & Dwight Co., Inc.
• Dr. Fresh, LLC
• Dentaid
• Lion Corporation
• Sunstar Suisse S.A.
• The Himalaya Drug Company (India)
• Young Dental
• Ultradent Products Inc
• Perrigo Company plc
• Dabur India Ltd.
• Henkel AG & Co. KGaA

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