In February 2015, the company suffered reputation damage after recalls of frozen berries brands Nanna’s and Creative Gourmet over possible contamination with Hepatitis A. Since then, the company has focused on investing in its pies business, particularly premium pie brand Herbert Adams, in line with consumer demand for premium pie options. The company is also looking to reduce exposure to the grocery segment, which faces increasing competition from private label operators. Instead, Patties...
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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

Strategic Direction
Key Facts

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Summary 1 Murray Goulburn Co-operative Co Ltd in Packaged Food: Key Facts
Summary 2 Murray Goulburn Co-operative Co Ltd in Packaged Food: Operational Indicators

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Competitive Positioning
Summary 3 Murray Goulburn Co-operative Co Ltd in Packaged Food: Competitive Position 2016

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