Retail volume sales of mobile phones were negatively affected in 2020 due to the COVID-19 pandemic and resultant economic crisis, and the impact of this on consumer confidence. With rising unemployment, many consumers adopted more conservative shopping patterns, postponing the replacement of old devices, or investing in simpler, more affordable models. The current devaluation of the Brazilian real against the US dollar damaged unit price dynamics in the country, with entry-level models becoming...
Euromonitor International's Mobile Phones in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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TABLE OF CONTENT :
Mobile Phones in Brazil
Euromonitor International
November 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Category suffers double whammy of COVID-19 and declining car ownership
In-car navigation hit hard as consumers are forced to stay at home
Leading players consolidate positions in in-car entertainment
RECOVERY AND OPPORTUNITIES
Economic constraints and travel restrictions to remain key factors
Supply chain strength and promotional spend key to players’ performance
E-commerce to become increasingly important
CATEGORY DATA
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Table 1 Sales of Mobile Phones by Category: Volume 2015-2020
Table 2 Sales of Mobile Phones by Category: Value 2015-2020
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 4 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
Table 7 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 9 Forecast Sales of Mobile Phones by Category: Value 2020-2025
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Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020

………………….Continued

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