While microwaves posted a marginal decline in volume sales in 2020, the category did not suffer notably negative consequences as a result of COVID-19. This was due to the fact that unit prices for these products are relatively low, thus they were not among the big-ticket items that consumers were inclined to postpone buying due to the economic shock of the pandemic. In fact, microwave usage rose during the year as Germans became much more likely to cook and eat at home, with appreciation for the...
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Euromonitor International's Microwaves in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Microwaves in Germany
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Microwaves largely unscathed by COVID-19 in 2020
Built-in microwaves suffers from slowdown in construction and refurbishment activity
Sharp remains the top microwaves brand in Germany
RECOVERY AND OPPORTUNITIES
Perception of microwave cooking as unhealthy will remain a barrier to demand
Can smart microwaves attract German consumers?
E-commerce has strong potential for further expansion in microwaves
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2015-2020
Table 2 Sales of Microwaves by Category: Value 2015-2020
Table 3 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 4 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 7 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 8 Distribution of Microwaves by Format: % Volume 2015-2020
Table 9 Production of Microwaves: Total Volume 2015-2020
Table 10 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 11 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
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