Since the COVID-19 lockdown was implemented in March, consumers have been spending more time at home, with workplaces asking consumers to work from home, to minimise the spread of the virus. Consumers are seeking multitasking and versatile appliances to assist them in their meal prepping. Demand for ready-made meals is increasing as they are convenient and time-saving. This has resulted in more consumers needing microwave ovens to reheat their meals. Microwaves remain an essential kitchen staple...
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Euromonitor International's Microwaves in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Microwaves in Australia
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Consumers spend more time cooking at home
Smart products attract little interest during 2020
Panasonic maintains its lead, and LG remains competitive due to new technology in its latest models
Panasonic to launch the NN-SD79L microwave
CHART 1 Panasonic's NN-SD79L Microwave
RECOVERY AND OPPORTUNITIES
Positive growth for 2021, however, demand will reduce across the forecast period
Unit prices decline due to the rise of private label and price discounting
Competition drives innovation in the built-in sector across the forecast period
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2015-2020
Table 2 Sales of Microwaves by Category: Value 2015-2020
Table 3 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 4 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Microwaves: % Volume 2016-2020
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