The COVID-19 pandemic had a net positive effect on the performance of large cooking appliances in 2020, in that the overall rate of volume decline for this mature category was slightly slower than that recorded in 2019. With restaurants closed and people spending more time cooking at home, many German households that had the funds chose to upgrade their kitchen equipment during the first lockdown. This trend persisted after the first lockdown ended, with fear of contracting the virus making many...
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Euromonitor International's Large Cooking Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Large Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Large Cooking Appliances in Germany
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 fallout bolsters demand for built-in hobs
Built-in large cooking appliances fare worse than freestanding models overall
BSH retains its commanding lead in large cooking appliances
CHART 1 Miele Generation 7000
RECOVERY AND OPPORTUNITIES
Saturation means pace of recovery is likely to be gradual
Price competition set to intensify due to trading down and rise of e-commerce
Strong potential for connected models to gain ground in large cooking appliances
CATEGORY DATA
Table 1 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 2 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 6 Sales of Ovens by Connected Appliances: % Volume 2016-2020
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