Kitea’s strategy is to offer a large number of products in its expanding number of outlets across the whole country, and hence increase its market share. The company is now opening many mega stores under the name Kitea Géant, in which it offers a wide variety of products, and it also chooses strategic locations for such stores, in order to be able to attract a large number of consumers. Kitea is following a very rapid expansion strategy in terms of outlet openings in order to be able to respond...
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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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LIST OF CONTENTS AND TABLES

Strategic Direction
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Company Background
Digital Strategy
Summary 1 Kitea SA: Share of Sales Generated by Internet Retailing 2012-2014
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Competitive Positioning
Summary 2 Kitea SA: Competitive Position 2016
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