Although COVID-19 restrictions did not close foodservice venues across Sweden, consumers remain wary of visiting and socialising in public places throughout 2020. This ongoing fear of catching COVID-19 is set to lead to a decline in on-trade volume sales, moving from 3% growth in 2019, to a predicted decline of 20% in 2020.

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Euromonitor International's Juice in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?

* Get a detailed picture of the Juice market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Juice in Sweden

Euromonitor International

December 2020

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List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

On-trade sales decline as consumers spend more time within the home

The growing health and wellness trend, boosted by COVID-19, drives sales of 100% juice and nectars

E-commerce drives sales as consumers seek to reduce time spent outside the home

RECOVERY AND OPPORTUNITIES

On-trade growth recovers in 2021, however, health concerns and the economic recession challenges off-trade growth

New product developments focus on added-value, despite the economic recession

The health and wellness trend, boosted by COVID-19, shapes future product developments

CATEGORY DATA

Table 1 Off-trade Sales of Juice by Category: Volume 2015-2020

Table 2 Off-trade Sales of Juice by Category: Value 2015-2020

Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020

Table 4 Off-trade Sales of Juice by Category: % Value Growth 2015-2020

Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020

Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020

Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020

Table 8 NBO Company Shares of Off-trade Juice: % Volume 2016-2020

Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020

Table 10 NBO Company Shares of Off-trade Juice: % Value 2016-2020

Table 11 LBN Brand Shares of Off-trade Juice: % Value 2017-2020

Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025

Table 13 Forecast Off-trade Sales of Juice by Category: Value 2020-2025

Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025

Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

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Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025

CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020

Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020

Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020

Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020

Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019

Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019

Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019

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Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019

Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020

Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020

Table 26 Off-trade Sales of Soft Drinks by Category: Value 2015-2020

Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020

Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020

Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020

Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020

Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020

Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020

Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020

…..continued.

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