Children are a primary consumer audience for juice, with small cartons of juice often accompanying school lunches, along with it being a popular drink at home. The closures of schools in 2020, as a result of COVID-19, mean that consumers have switched away from buying multi-packs of small cartons for lunchboxes and on-the-go occasions, and instead are purchasing economy multi-packs of large cartons instead. Juice remains a more popular choice for children than carbonates, because it is seen as a...
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Euromonitor International's Juice in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Switch from multi-packs of small cartons for on-the-go occasions, to economy packs of large sizes for home consumption
Players slow down on new product developments and return to traditional flavours
Alimentos Maravilla maintains company lead thanks to strong distribution network, while Livsmart’s Petit brand remains most popular with consumers
RECOVERY AND OPPORTUNITIES
Return to school set to boost small pack sizes and slow down growth of large cartons
Potential for private labels within juice, to meet consumer demand for lower-priced products
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New product developments expected in juice drinks and nectars, to revitalise category while keeping prices affordable
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 2 Off-trade Sales of Juice by Category: Value 2015-2020
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Juice: % Value 2016-2020
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Table 8 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
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