The juice category saw consistent volume decline in both channels for most of the review period. The category’s story resembled that of carbonates. As consumers became more health-conscious, they were more aware of the sugar content in many beverages, leading them away from juice and carbonates and towards bottled water and other naturally sugar-free or lower sugar beverages. However, from the onset of the COVID-19 pandemic, attitudes around juice shifted. Most fruit juices are high in vitamin C...
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Euromonitor International's Juice in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning
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Table of Content
Juice in the US
Euromonitor International
December 2020
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Juice sees slight upturn in 2020
On-trade sales plummet, while e-commerce expands
Local players continue to lead juice sales
RECOVERY AND OPPORTUNITIES
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Juice struggling to resonate with evolving demand
Manufacturers to focus on health and sustainability
On-trade volumes not expected to reach pre-COVID-19 levels
CATEGORY DATA

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