Jerónimo Martins’ strategy for the forecast period is expected to focus on maintaining a leading position in retailing. In an increasingly fierce competitive environment, the retailing group is determined to boost sales through its supermarkets and achieve a higher share. In order to achieve this goal, Jerónimo Martins is expected to invest in order to improve its cost efficiency and the profitability of its operations in Portugal. The proximity concept is also likely to be emphasised. In additi…

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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

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Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Table of Content

Strategic Direction

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Company Background

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Digital Strategy
Private Label

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