In 2016, Ikea Italia Retail opened three pick-up points in Italy, two in Sardinia where the company does not have any outlets, and one in Rome, where one part of the store is dedicated to collections and the other part to sales. The company is working to retain those customers it attracted during the recession via its low prices. To do this, it is trying to reach out to the largest number of consumers possible via all media, while in order to improve its margins the company has started offering...
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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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LIST OF CONTENTS AND TABLES

Strategic Direction
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Company Background
Digital Strategy
Summary 1 Ikea Italia Retail Srl: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
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Summary 2 Ikea Italia Retail Srl: Competitive Position 2016
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