With sales dropping by 14% in 2020, herbal and traditional products have been hit hard by the closure of the borders. Mainland Chinese tourists are a large component of the key purchasing demographic for these products, and their absence has notably dented sales.

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Euromonitor International's Herbal/Traditional Products in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
Loss of Chinese tourism hits herbal and traditional products hard, but some products see clear benefits from COVID-19
Long term consumer switch away from OTC remains an underlying trend
Vita Green hangs on to market leadership

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RECOVERY AND OPPORTUNITIES
Rapid recovery forecast as consumers consider herbal and traditional as safe, natural options
Product innovation is key to driving sales
Diversifying distribution network

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CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

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