Herbal/traditional products has been gaining in popularity amongst a new generation of Greeks, who tend to shy away from standard medicine for treating minor illnesses, as they look to take a more natural approach to their health and wellbeing. Greater availability through players’ efforts to heavily invest in these products has further contributed to increasing consumer awareness, with product variety expanding at a faster rate compared to OTC because the regulatory environment for new launches...

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Euromonitor International's Herbal/Traditional Products in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Herbal/Traditional Products market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Positive performance for herbal/traditional products in 2020 with some categories outperforming their OTC counterparts

E-commerce to gain further value share in the distribution of herbal/traditional products due to competitive pricing and wider range of brands

Increasingly fragmented competitive landscape as both smaller players and newer entries gain share

RECOVERY AND OPPORTUNITIES

Slowing growth predicted for herbal/traditional products over the forecast period as greater price sensitivity kicks in

Herbal/traditional cough, cold and allergy (hay fever) remedies still predicted to outperform OTC options supported by flurry of new entries towards end of review period

Waning demand for herbal/traditional sleep aids due to increasing competition from Rx

CATEGORY DATA

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Table 1 Sales of Herbal/Traditional Products by Category: Value 2015-2020

Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020

Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020

Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020

Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025

Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

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Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020

Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020

Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020

Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020

Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020

Table 13 Distribution of Consumer Health by Format: % Value 2015-2020

Table 14 Distribution of Consumer Health by Format and Category: % Value 2020

Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

…continued

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