Haier Group is a world leader in major appliances and air conditioners. Acquisitions and agile responses to changing consumer needs have helped Haier secure growth even in difficult market conditions. A multi-brand line-up allows Haier to target various price segments. Smart home is Haier’s core strategy, and in 2020, cross industry collaborations helped it launch smart home experiences rather than just appliances. Such initiatives will have a long-term impact on consumer appliances.

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Euromonitor International’s Haier Group in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

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Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Scope of the Report
State of Play
Exposure to Future Growth
Competitive Positioning

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Major Appliances
Smart Home Initiatives
Key Findings

….CONTINUED

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