The company lost brand power as its coveted image came under pressure from luxury brands like Chanel and Louis Vuitton. With growing logo fatigue, South Korean consumers considered Gucci’s logo-covered products to be outdated. However, in 2016, the brand sought a breakthrough via design renovation with its new creative director. While it is uncertain whether the company can turn around the brand’s sales performance, Gucci has received positive feedback on its new collections.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
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Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents
Strategic Direction
Key Facts

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Summary 1 Prada SpA: Key Facts
Summary 2 Prada SpA: Operational Indicators
Internet Strategy

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Competitive Positioning
Summary 3 Prada SpA: Luxury Goods Brands by Category 2016
Summary 4 Prada SpA: Competitive Position 2015

... continued

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