Farmacity SA, the operator of the Farmacity chain, is the leading company in drugstores/parapharmacies in Argentina. At the end of the review period, the company faced complications pursuing its expansion plans. In the City of Buenos Aires, these difficulties are due to an ongoing dispute between the Government of the City of Buenos Aires and the Ministry of Health of the Nation over which of these organisations has control over such retailers, while the limitations on the chain’s growth in most…
Euromonitor International'sFarmacity SA in Retailing (Argentina) global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content

FARMACITY SA IN RETAILING (ARGENTINA)
Euromonitor International
December 2016
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LIST OF CONTENTS AND TABLES
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Strategic Direction
Company Background
Digital Strategy
Summary 1 Farmacity SA: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Farmacity: Private Label Portfolio
Competitive Positioning
Summary 3 Farmacity SA: Competitive Position 2016

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